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we change the story

If you are here, a trusted leader likely referred you to Fraser Torosay for communications and stakeholder strategy.


We command critical communications for leaders in the world’s most serious, regulated and technically complex sectors—industries where the stakes are highest and the margin for error is zero. We deploy the grit and challenging questions necessary to replace uncertainty with disciplined, experience-based strategic action.


Access to our services is limited, valuable and exclusive by design. We are measured by client wins, not volume. That is why our strongest marketing is a quiet one: referrals from the leaders we have helped. 


Our firm is led by CEO and Chief Strategist Conway Fraser. He is an award-winning former journalist and bestselling author on issues management. He’s a strategist, a competitor and an unapologetic believer in using strategic communications to drive operational results. Conway's team of associates are specialists and experts in the areas of performance, business development, digital engagement, political communications and media relations.



What We Do:


Risk Command & Counsel

  • Boardroom Strategy & Decision Support
  • Risk Architecture and Crisis Command
  • Community Engagement Navigation


Strategic Alignment

  • Government, Regulatory and Workforce Navigation
  • Internal Communications Strategy
  • Talent Strategy (Recruitment and Retention)


Influence & Performance

  • Narrative Development
  • Executive Presence and Performance Coaching
  • High-Stakes Media Readiness and Interview Prep
  • Persuasive Writing for High-Value Communication

what clients say

High-Stakes Industries

High-Stakes Industries

High-Stakes Industries

"I worked closely with Fraser Torosay in the areas of media training, message preparation, and crisis communications -- areas that are not native to mining professionals and our everyday responsibilities....His counsel in this area was invaluable and his training helped me prepare for tough questions. He was an invaluable asset in getting our message out. The added value is the fact that Conway isn't like other professional communicators -- he truly understands the mining sector and the challenges it faces in getting its message out in a positive manner."

Boardroom Performance

High-Stakes Industries

High-Stakes Industries

"I worked with Jensen Fraser as an executive presence coach a few months ago, and I was impressed by how much ground we covered. Through targeted video analysis and practical feedback, she helped me identify specific areas for growth in my presentation style. Her systematic approach to both verbal and non-verbal elements of executive presence gave me concrete tools I could implement immediately. What stood out was Jensen's no-nonsense emphasis on preparation and fundamentals. From our session, I gained insights that proved valuable in my next strategy presentation, where I felt notably more confident and prepared. Months later, I still find myself applying several of her techniques."

Play to Win

High-Stakes Industries

Business Strategy

"Conway Fraser is the kind of advisor every tech-based company should have on its roster. Conway has the uncanny ability to take the most complicated processes and distill them down into clear, concise and effective messaging that connects with whatever audience you’re trying to reach — potential customers, interested investors and prospective employees. He is a natural storyteller and an analytical, strategic thinker... He is an advisor who approaches his clients with the kind of passion and vigour that you would expect from someone who actually has ownership in the company. He is highly recommended."

Business Strategy

Business Strategy

Business Strategy

"His role was crucial in enhancing our internal and external communications, especially amid our negotiations with IMAX. Conway’s adept handling of strategic communications, including talent engagement and pitch development, was exemplary. His understanding of the subtleties in body language and tonality significantly improved our messaging effectiveness. This was particularly vital when sensitive information limited what could be openly communicated. Conway’s guidance helped us navigate these challenges with finesse and confidence. I highly recommend Conway for any executive requiring sophisticated communication skills and strategic insight. His impact on our team and our success was undeniable and deeply appreciated."

Best of the Best

Business Strategy

Best of the Best

"Conway is the best of the best – a true communications pro through and through. From his expert input on crisis communications planning, to coaching startup founders and corporate CEOs on speaking with media, handing sensitive topics and getting to the heart of a good news story – Conway does it all. He even jumped on an emergency crisis comms call to coach a CEO using a GPS satellite connection while on vacation – he’s always reliable, and always in your corner. There's no one else I'd trust or turn to in tough situations quite like Conway."

Word of Mouth

Business Strategy

Best of the Best

"I have recommended Conway Fraser to many of my clients and friends needing effective communication strategies to deal with sensitive business issues. Conway is a master of communication, he is able to distill subject matter to its essence and then prescribe the best strategy to achieve the desired outcomes. From the words chosen, to the tones used to communicate them, one can easily conceive of the successful alchemy. Many of my referrals have thanked me for recommending Conway. Affirmation enough for me to continue."

Contact

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Fraser Torosay Inc.™

Waterloo Region, Ontario, Canada


Copyright © 2025 Fraser Torosay™ - All Rights Reserved.


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