When CEOs and executive teams in sectors like mining, tech, engineering, advanced research, and healthcare face high-stakes moments—from regulatory complexities and internal engagement challenges to public trust and client issues—they often turn to Fraser Torosay™. First and foremost, discretion is our hallmark. We're the silent architects of your success, never oversharing, always over delivering. You won't see us promoting our clients' logos online. Our growth is propelled by the strongest endorsement there is - the word of mouth from those who've witnessed our strategic alchemy firsthand.
Since 2009, Fraser Torosay has utilized experienced, senior-level advisors to lead strategic communication and reputation management initiatives across North America, Europe, and Australia. We help organizations craft persuasive narratives that align stakeholders, protect their hard-earned reputation, and drive critical business outcomes. Crucially, we provide an objective 'truth to power' perspective often missing internally. This candid, direct approach—informed by decades of cross-sector experience observing what succeeds and fails—is tailored for senior leaders who value clarity and decisive action over internal noise and buzzwords.
We are a full service boutique agency focused on quality, not quantity. Our clients get our full attention and maximum responsive horsepower as we maintain an exclusive, limited roster. Fraser Torosay has been the quiet, unsung strategic force behind countless success stories that you have read about or heard about. Our suite of services is designed to amplify your leadership impact with both internal and external stakeholders.
How It Works
Led by Managing Director Conway Fraser, we work with an organization's leadership, asking tough questions and applying our decades of expertise in the boardroom to help develop a communications strategy aligned with your strategic business objectives. Conway oversees every client project personally. He has been publicly recognized by clients as a "master of communication" and "the best in the business," He asks challenging questions and delivers clear-eyed strategy, calm leadership under pressure, and results-driven execution. His nearly 20 years as a Gemini Award-winning former investigative journalist underpin his ability to distill complex issues into compelling messages. He co-authored the Amazon bestseller, 'Leaders Under Fire: The CEO’s Survival Guide to Navigating Corporate Crisis', a playbook for executives facing reputational threats.
Executive Services
"I worked closely with Fraser Torosay in the areas of media training, message preparation, and crisis communications -- areas that are not native to mining professionals and our everyday responsibilities. Conway Fraser was able to help me understand the value in clearly communicating, both externally with the media and internally with employees. His counsel in this area was invaluable and his training helped me prepare for tough questions. He was an invaluable asset in getting our message out. The added value is the fact that Conway isn't like other professional communicators -- he truly understands the mining sector and the challenges it faces in getting its message out in a positive manner."
"I worked with Jensen Fraser as an executive presence coach a few months ago, and I was impressed by how much ground we covered. Through targeted video analysis and practical feedback, she helped me identify specific areas for growth in my presentation style. Her systematic approach to both verbal and non-verbal elements of executive presence gave me concrete tools I could implement immediately. What stood out was Jensen's no-nonsense emphasis on preparation and fundamentals. From our session, I gained insights that proved valuable in my next strategy presentation, where I felt notably more confident and prepared. Months later, I still find myself applying several of her techniques."
"Conway Fraser is the kind of advisor every tech-based company should have on its roster. Conway has the uncanny ability to take the most complicated processes and distill them down into clear, concise and effective messaging that connects with whatever audience you’re trying to reach — potential customers, interested investors and prospective employees. He is a natural storyteller and an analytical, strategic thinker... He is an advisor who approaches his clients with the kind of passion and vigour that you would expect from someone who actually has ownership in the company. He is highly recommended."
"His role was crucial in enhancing our internal and external communications, especially amid our negotiations with IMAX. Conway’s adept handling of strategic communications, including talent engagement and pitch development, was exemplary. His understanding of the subtleties in body language and tonality significantly improved our messaging effectiveness. This was particularly vital when sensitive information limited what could be openly communicated. Conway’s guidance helped us navigate these challenges with finesse and confidence. I highly recommend Conway for any executive requiring sophisticated communication skills and strategic insight. His impact on our team and our success was undeniable and deeply appreciated."
"Conway is the best of the best – a true communications pro through and through. From his expert input on crisis communications planning, to coaching startup founders and corporate CEOs on speaking with media, handing sensitive topics and getting to the heart of a good news story – Conway does it all. He even jumped on an emergency crisis comms call to coach a CEO using a GPS satellite connection while on vacation – he’s always reliable, and always in your corner. There's no one else I'd trust or turn to in tough situations quite like Conway."
"I have recommended Conway Fraser to many of my clients and friends needing effective communication strategies to deal with sensitive business issues. Conway is a master of communication, he is able to distill subject matter to its essence and then prescribe the best strategy to achieve the desired outcomes. From the words chosen, to the tones used to communicate them, one can easily conceive of the successful alchemy. Many of my referrals have thanked me for recommending Conway. Affirmation enough for me to continue."
Waterloo Region, Ontario, Canada