In the realm of sectors like tech, mining, healthcare, finance, entertainment, engineering, national defence, and others, Fraser Torosay™ is your strategic communications secret weapon. With us, communication is an art, crafted with precision and purpose -- where success is rooted in a combination of best proven practices, expert-level strategy, and years of experience in the field, where real expertise can only be earned. We are a full service boutique agency focused on quality, not quantity. Our clients get our full attention and maximum responsive horsepower as we maintain an exclusive, limited roster.
Fraser Torosay has been the quiet, unsung strategic force behind countless success stories that you have read about or heard about. Our suite of services is designed to amplify your leadership impact with both internal and external stakeholders.
How It Works
Led by Managing Director Conway Fraser, we work with an organization's leadership, asking tough questions and applying our decades of expertise in the boardroom to help develop a communications strategy aligned with your strategic business objectives. We ask questions and make observations in the true spirit of 'truth to power', often identifying personal and business weaknesses that your team members either can't see or aren't comfortable sharing with you. Once we develop a plan, you then cascade that down to your teams for tactical execution as your strategy.
Discretion is our hallmark at Fraser Torosay. We're the silent architects of your success, never oversharing, always over delivering. Our growth is propelled by the strongest endorsement there is - the word of mouth from those who've witnessed our strategic alchemy firsthand.
Executive Services
Fraser Torosay is a team of professional communicators and associates from coast-to-coast with extensive experience in the worlds of industry, media, government, and public sector. Our company's foundation is in our experience. There's not much we haven't seen or helped with.
The company is led by co-founder and Managing Director, Conway Fraser, who personally quarterbacks and oversees every client project. Conway is an expert communications strategist, a bestselling author, and an award-winning former investigative journalist. Before evolving into entrepreneurship, he earned a wealth of experience from an 18-year career journalism career with the Canadian Broadcasting Corporation (CBC), where he won numerous awards including a prestigious Gemini Award. Conway's insight into issues management and crisis communications is shared in the Amazon bestseller he co-authored called 'Leaders Under Fire: The CEO's Survival Guide to Navigating Corporate Crisis'. He personally delivers hundreds of hours of pro bono service to non-profits and charities every year. In 2025, his efforts were recognized with a King Charles III Coronation Medal.
That being said, beyond our roster of experienced associates and Conway at the helm, Fraser Torosay is truly a 'family business' with Conway's wife, Angie, running the business operations and their four adult children (Jensen, Kane, Lachlan and Faith) all playing a role with their various backgrounds in the performance arts, linguistics, business development, corporate communications, politics, video production and digital marketing.
"I worked closely with Fraser Torosay in the areas of media training, message preparation, and crisis communications -- areas that are not native to mining professionals and our everyday responsibilities. Conway Fraser was able to help me understand the value in clearly communicating, both externally with the media and internally with employees. His counsel in this area was invaluable and his training helped me prepare for tough questions. He was an invaluable asset in getting our message out. The added value is the fact that Conway isn't like other professional communicators -- he truly understands the mining sector and the challenges it faces in getting its message out in a positive manner."
"I worked with Jensen Fraser as an executive presence coach a few months ago, and I was impressed by how much ground we covered. Through targeted video analysis and practical feedback, she helped me identify specific areas for growth in my presentation style. Her systematic approach to both verbal and non-verbal elements of executive presence gave me concrete tools I could implement immediately. What stood out was Jensen's no-nonsense emphasis on preparation and fundamentals. From our session, I gained insights that proved valuable in my next strategy presentation, where I felt notably more confident and prepared. Months later, I still find myself applying several of her techniques."
"Conway Fraser is the kind of advisor every tech-based company should have on its roster. Conway has the uncanny ability to take the most complicated processes and distill them down into clear, concise and effective messaging that connects with whatever audience you’re trying to reach — potential customers, interested investors and prospective employees. He is a natural storyteller and an analytical, strategic thinker... He is an advisor who approaches his clients with the kind of passion and vigour that you would expect from someone who actually has ownership in the company. He is highly recommended."
"His role was crucial in enhancing our internal and external communications, especially amid our negotiations with IMAX. Conway’s adept handling of strategic communications, including talent engagement and pitch development, was exemplary. His understanding of the subtleties in body language and tonality significantly improved our messaging effectiveness. This was particularly vital when sensitive information limited what could be openly communicated. Conway’s guidance helped us navigate these challenges with finesse and confidence. I highly recommend Conway for any executive requiring sophisticated communication skills and strategic insight. His impact on our team and our success was undeniable and deeply appreciated."
"Conway is the best of the best – a true communications pro through and through. From his expert input on crisis communications planning, to coaching startup founders and corporate CEOs on speaking with media, handing sensitive topics and getting to the heart of a good news story – Conway does it all. He even jumped on an emergency crisis comms call to coach a CEO using a GPS satellite connection while on vacation – he’s always reliable, and always in your corner. There's no one else I'd trust or turn to in tough situations quite like Conway."
"I have recommended Conway Fraser to many of my clients and friends needing effective communication strategies to deal with sensitive business issues. Conway is a master of communication, he is able to distill subject matter to its essence and then prescribe the best strategy to achieve the desired outcomes. From the words chosen, to the tones used to communicate them, one can easily conceive of the successful alchemy. Many of my referrals have thanked me for recommending Conway. Affirmation enough for me to continue."
Waterloo Region, Ontario, Canada