COVID-19 Communications Counsel:


On behalf of everyone at Fraser Torosay, I hope you are taking care of yourself during this challenging time. Many leaders are asking me for some quick advice on the best way to communicate through this. Here are some thoughts:


  • Yes, this is a crisis -- but it is a global crisis. It doesn't need to be your crisis.
  • Communicate with honesty, regularity and empathy. Everyone is afraid of the unknown right now.
  • There is no such thing as over-communicating in a situation like this.
  • Before assembling a communication of any kind, first, consider who is your target audience for this particular communication. Who precisely are you trying to reach, influence and/or persuade?
  • In communicating, address these four key areas:


  1. Here's what we know for fact about how COVID-19 is impacting our operations.
  2. Here's what we do not know at this point.
  3. Here are actions we are taking to best manage the situation.
  4. Here is how/when you can get more information.


I truly hope this helps in some way.


Be well.

Conway Fraser


Why Fraser Torosay?

We have a track record of helping clients change their narrative at a time when reputations are always under attack. Conway Fraser started this company in 2009 after telling thousands of stories over a 20-year career as an award-winning investigative journalist. 


Conway still oversees every client project with keen attention to detail. He knows when your reputation is on the line, you need proven experience on your side. Fraser Torosay has the confidence and client success roster to know what works, what doesn't, and most often what's coming your way before it happens. Whether it's media coaching, issues management or stakeholder engagement, you deserve the best representation in the court of public opinion. 

Our Experience

Conway has built a team on two common denominators: experience and results. The Fraser Torosay team brings hundreds of years of combined experience in strategic communications, media relations, performance coaching, public affairs, storytelling, and crisis communications. When it is your name and job on the line, you want to know the people who have your back have the experience to get it right -- because there are usually no second chances. We treat your reputation like it is our own, because when you win - we win. And, we thrive on winning.