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we change the story

If you are here, someone you trust sent you. That is most often how people find Fraser Torosay. We don't advertise. For almost two decades, referrals have come from the leaders and teams we have helped.


We work with a small roster of executives in sectors where the stakes are high and the margin for error is zero. Our clients get personalized, around the clock support. 


When reputations, careers and organizations are on the line, we help leaders decide what to do, what to say and when to say it.


Who Leads the Work


Fraser Torosay is led by CEO and Chief Strategist Conway Fraser, an award-winning former investigative journalist and bestselling author on issues management. He has advised Fortune 500 CEOs, Premiers, Cabinet Ministers, professional athletes, celebrities, Board chairs and entire government departments. He spent his CBC career asking leaders the questions they hoped nobody would ask. Now he asks them first, in private, before the pressure goes public.


He works with a hand-picked team of specialists in performance, business development, Indigenous relations, digital engagement, human resources, political communications and media relations.


What We Do


When you need alignment. Navigating government, regulators, communities and your own workforce. Internal communications that get your people pulling in the same direction. Talent strategy that helps you recruit and keep the ones who matter.


When you need to perform. The conference circuit has become one of the best business development arenas in any sector. A strong keynote or panel appearance can open doors that months of meetings cannot. We prepare leaders to own those moments, along with high-stakes media prep, narrative development, executive presence coaching and persuasive writing for communication that has to deliver.


When your team needs to level up. Leaders bring us in to coach their people. Customer-facing teams, advisors, managers, anyone whose job depends on communicating clearly with staff and stakeholders. Workshops, one-on-one coaching and training programs built around how your people actually work.


How to Reach Us


Our roster stays small by design. If a leader you trust pointed you here, there is a reason. Reach out and tell us what you are facing, even if you're not sure how to describe it yet. The conversation is confidential and the first call is on us. Use the form below.


what clients say

Executive & Team Development

Executive & Team Development

Executive & Team Development

"Conway has helped our team communicate more effectively, especially with external stakeholders.  As miners, external communication is not always our strong suit.  We do a great job articulating the facts of our mines or projects, but often miss the mark with telling the good story about the value modern mines bring to our communities.  Conway understands mining based on his experience and can relate to real examples of stakeholder engagement. He has challenged me to improve as a speaker.  His practical guidance strengthened my delivery, increased my confidence and helped me present in a more polished manner.  If you're looking to improve, Conway is a great mentor!"

Media Coaching

Executive & Team Development

Executive & Team Development

"Conway gets my (coveted) 5 Star Rating. His experience as an award-winning investigative journalist has prepared him well for what he does as a trusted advisor with a variety of companies. But it’s his passion for storytelling and his acute understanding of how the world of media works today that sets him apart. Conway has the insights that you can only get from somebody who sees a story from both sides of the camera. I have sat in on his workshops and they are simply incredible. Every executive or subject matter expert who needs to communicate better would benefit from what he teaches in these sessions."

Crisis Communications

Executive & Team Development

Crisis Communications

"Conway is the best of the best – a true communications pro through and through. From his expert input on crisis communications planning, to coaching startup founders and corporate CEOs on speaking with media, handing sensitive topics and getting to the heart of a good news story – Conway does it all. He even jumped on an emergency crisis comms call to coach a CEO using a GPS satellite connection while on vacation – he’s always reliable, and always in your corner. There's no one else I'd trust or turn to in tough situations quite like Conway."

Change Management

Conference Preparation

Crisis Communications

"I’ve had the opportunity to work with Conway for nearly 20 years. He lives and breathes strategic communications, always looking at the bigger picture and thinking 2 steps ahead.  Over the years, he has mentored numerous people throughout their careers to achieve success and lead major communications and change management projects across mining, healthcare and other industries. Conway cares about your success. He will push you and challenge you to strive for more. He’s a calm presence and a level head in turbulent times which makes him an important asset to your team."

Business Strategy

Conference Preparation

Conference Preparation

"His role was crucial in enhancing our internal and external communications, especially amid our negotiations with IMAX. Conway’s adept handling of strategic communications, including talent engagement and pitch development, was exemplary. His understanding of the subtleties in body language and tonality significantly improved our messaging effectiveness. This was particularly vital when sensitive information limited what could be openly communicated. Conway’s guidance helped us navigate these challenges with finesse and confidence. I highly recommend Conway for any executive requiring sophisticated communication skills and strategic insight. His impact on our team and our success was undeniable and deeply appreciated."

Conference Preparation

Conference Preparation

Conference Preparation

"I had the pleasure of working with Conway Fraser to prepare for a key presentation, and his impact was immediate. He has a natural insight into communication — quickly pinpointing how to refine language, tone and emphasis to make messages land more effectively. Conway’s guidance helped me elevate both my content and delivery, and I highly recommend him to anyone looking to communicate with greater clarity and confidence."

Contact

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Fraser Torosay Inc.™

Waterloo Region, Ontario, Canada


Copyright © 2026 Fraser Torosay™ - All Rights Reserved.


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