If you are here, someone you trust sent you. That is most often how people find Fraser Torosay. We don't advertise. For almost two decades, referrals have come from the leaders and teams we have helped.
We work with a small roster of executives in sectors where the stakes are high and the margin for error is zero. Our clients get personalized, around the clock support.
When reputations, careers and organizations are on the line, we help leaders decide what to do, what to say and when to say it.
Who Leads the Work
Fraser Torosay is led by CEO and Chief Strategist Conway Fraser, an award-winning former investigative journalist and bestselling author on issues management. He has advised Fortune 500 CEOs, Premiers, Cabinet Ministers, professional athletes, celebrities, Board chairs and entire government departments. He spent his CBC career asking leaders the questions they hoped nobody would ask. Now he asks them first, in private, before the pressure goes public.
He works with a hand-picked team of specialists in performance, business development, Indigenous relations, digital engagement, human resources, political communications and media relations.
What We Do
When you need alignment. Navigating government, regulators, communities and your own workforce. Internal communications that get your people pulling in the same direction. Talent strategy that helps you recruit and keep the ones who matter.
When you need to perform. The conference circuit has become one of the best business development arenas in any sector. A strong keynote or panel appearance can open doors that months of meetings cannot. We prepare leaders to own those moments, along with high-stakes media prep, narrative development, executive presence coaching and persuasive writing for communication that has to deliver.
When your team needs to level up. Leaders bring us in to coach their people. Customer-facing teams, advisors, managers, anyone whose job depends on communicating clearly with staff and stakeholders. Workshops, one-on-one coaching and training programs built around how your people actually work.
How to Reach Us
Our roster stays small by design. If a leader you trust pointed you here, there is a reason. Reach out and tell us what you are facing, even if you're not sure how to describe it yet. The conversation is confidential and the first call is on us. Use the form below.
"I have recommended Conway Fraser to many of my clients and friends needing effective communication strategies to deal with sensitive business issues. Conway is a master of communication, he is able to distill subject matter to its essence and then prescribe the best strategy to achieve the desired outcomes. From the words chosen, to the tones used to communicate them, one can easily conceive of the successful alchemy. Many of my referrals have thanked me for recommending Conway. Affirmation enough for me to continue."
"I had the pleasure of working with Conway Fraser to prepare for a key presentation, and his impact was immediate. He has a natural insight into communication — quickly pinpointing how to refine language, tone and emphasis to make messages land more effectively. Conway’s guidance helped me elevate both my content and delivery, and I highly recommend him to anyone looking to communicate with greater clarity and confidence."
"I worked closely with Fraser Torosay in the areas of media training, message preparation, and crisis communications -- areas that are not native to mining professionals and our everyday responsibilities....His counsel in this area was invaluable and his training helped me prepare for tough questions. He was an invaluable asset in getting our message out. The added value is the fact that Conway isn't like other professional communicators -- he truly understands the mining sector and the challenges it faces in getting its message out in a positive manner."
"His role was crucial in enhancing our internal and external communications, especially amid our negotiations with IMAX. Conway’s adept handling of strategic communications, including talent engagement and pitch development, was exemplary. His understanding of the subtleties in body language and tonality significantly improved our messaging effectiveness. This was particularly vital when sensitive information limited what could be openly communicated. Conway’s guidance helped us navigate these challenges with finesse and confidence. I highly recommend Conway for any executive requiring sophisticated communication skills and strategic insight. His impact on our team and our success was undeniable and deeply appreciated."
"In the HardTech sector, the gap between vision and execution is where companies die. Conway has been a strategic partner at ventureLAB, delivering the intellectual horsepower needed to move our most complex initiatives from concept to reality. He has a forensic ability to deconstruct industrial challenges like semiconductor supply chains, sovereign defense capacity, institutional investor dynamics and rebuild them into executable roadmaps. He provides the strategic architecture required to drive action with government and capital partners. For any CEO navigating deep tech's complexity, Conway operates as an extension of the executive office. He's the advisor you bring in when the stakes are too high for conventional thinking."
"I worked with Jensen Fraser as an executive presence coach a few months ago, and I was impressed by how much ground we covered. Through targeted video analysis and practical feedback, she helped me identify specific areas for growth in my presentation style. Her systematic approach to both verbal and non-verbal elements of executive presence gave me concrete tools I could implement immediately. What stood out was Jensen's no-nonsense emphasis on preparation and fundamentals. From our session, I gained insights that proved valuable in my next strategy presentation, where I felt notably more confident and prepared. Months later, I still find myself applying several of her techniques."
Waterloo Region, Ontario, Canada