A major investor is on line one, CNN is on line two, and social media is exploding in anger. When you're a 'Leader Under Fire,' the next few moments can be an incredible opportunity... or they can destroy your career.
In the past, companies prepared for crisis with expensive, static crisis communications plans. The pace was slower. You had time to process and plan a response with your senior team and lawyers. But those old-school plans don't work anymore.
Today, managing a PR crisis is ALL about speed. With 24-hour news cycles and social media mobs, if you're not controlling your message by lunchtime, you could be convicted in the court of public opinion before dinner. Speed kills careers.
Leaders Under Fire is for anyone who values their reputation and understands how fragile it is today. Leaders who have spent decades building reputations have seen them destroyed in minutes. We'll help you avoid those traps.
This executive-length book uses real-life examples to illustrate what works - and what doesn't - in managing a crisis. We'll also introduce you to two fictional CEO's who handle their crisis in very different ways. You can follow their story throughout the book as they learn some lessons the hard way - so you don't have to.
“The book nicely outlines the critical questions CEO's and Boards need to have answers to - before things go wrong. And chances are they will at some point… This book should be required reading for all CEO's, Board Directors and communications professionals.”
“The book is a communications must-read, whether in business, politics or otherwise. The format is brilliant for learning and retention.”
“What a great resource for leaders who face potential crises. The scenarios are realistic, and this will become a reference guide for those CEO's who go through the pain of a public crisis.”
“It’s brilliant! The contrast in approaches taken by Bill and Raj clearly demonstrates what is happening in the marketplace today.”
“Arm yourself with the wisdom in this book. You'll be more likely to survive with your company -- and reputation -- intact.”
“These guys know what they're talking about -- think of the book as an insurance policy -- money well spent. Five stars!”
Copyright © 2020 Fraser Torosay - All Rights Reserved.