CORE Services

Media Coaching

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We have media coached thousands of people over the years, giving them tools, techniques and confidence to succeed in front of the cameras and microphones. Our clients find these skills invaluable and applicable when it comes to answering probing questions from journalists.

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Crisis Communications

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In a crisis situation, speed of response is what saves careers while responding slowly is what ends them. Our experienced team has been on both sides of the microphone in thousands of challenging issues. If you see an issue on the horizon, we can help you prepare for it to ensure success by developing crisis team protocols.

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Executive Counsel

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Whether you are an established leader or beginning the transition into a new role or company, communication is the language of leadership. CEO's need an outside lens ensuring they are communicating the right messages in the most effective ways. We are the counsel with the experience to build your currency.

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Earned Media Strategy

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Facts tell, but stories sell. And, at our very core, we are a group of talented storytellers experienced in delivering a narrative that attracts media attention and persuades your target audiences. We oversee everything from the media pitch, news release, to the news conference and interviews.

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Stakeholder Engagement

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Whether it is investors, funding partners, regulators, recruiters, unions, or community partners, what you say and how you say it can go a long way in achieving your corporate goals or hindering them. Our research, lens and strategy ensures our clients are hitting the key points to be persuasive and influential.   

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Speeches, Presentations & Performance

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Being on stage is an incredible opportunity for you to shine as a leader. However, without the proper preparation and material to work with, it can damage your brand. We work with you to develop a professional, impactful presentation, and then work through the performance so you can drive it home.

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Communicating Change & Transition

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Whether it is a corporate restructuring or a new CEO, leaders typically have a very short window to establish their narrative before someone establishes it for them. We work with leaders to make the transition an opportunity to change the internal culture and the external brand.

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Team Development Workshops

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Sound communications within teams can make an organisation soar. We do large group full-day workshops with clients' employees, helping them become better listeners and better, more efficient communicators. Our clients have found this increases productivity and decreases 'issues'. 

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Other Services

Fraser Torosay is experienced in overseeing and providing services in a number of other key areas rooted in effective storytelling:


  • Litigation support/witness preparation
  • Political candidate training
  • Communicating through labour disputes
  • Personal brand building

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