"At Communitech, we tap into Conway's expertise for Crisis Communications planning and issues management. He also acts a senior advisor to many of the tech startups in the region. We are very fortunate to have someone of Conway's capability in our community where he brings much needed senior skills to the table including general marketing, presentation, crisis communications and issues management."
"I worked closely with Fraser Torosay in the areas of media training, message preparation, and crisis communications -- areas that are not native to mining professionals and our everyday responsibilities. They were able to help me understand the value in clearly communicating, both externally with the media and internally with employees. Conway's counsel in this area was invaluable and his training helped me prepare for tough questions. He was an invaluable asset in getting our message out. The added value is the fact that Conway isn't like other professional communicators -- he truly understands the mining sector and the challenges it faces in getting its message out in a positive manner."
"Conway is a master of communication, he is able to distill subject matter to its essence and then prescribe the best strategy to achieve the desired outcomes. From the words chosen, to the tones used to communicate them, one can easily conceive of the successful alchemy. Many of my referrals have thanked me for recommending Conway. Affirmation enough for me to continue.”
"Conway gets my (coveted) 5 Star Rating. His experience as an award-winning investigative journalist has prepared him well for what he does as a trusted advisor with a variety of companies. But it’s his passion for storytelling and his acute understanding of how the world of media works today that sets him apart. Conway has the insights that you can only get from somebody who sees a story from both sides of the camera. I have sat in on his workshops and they are simply incredible. Every executive or subject matter expert who needs to communicate better would benefit from what he teaches in these sessions. He has a unique way of de-jargoning a topic and making smart people (experts) feel more at ease with his easygoing style and a very sharp sense of humour."
“I highly recommend Conway who can serve as an effective, external strategic sounding board for any senior executive in the private or public sector. He is smart, versatile, serves as an excellent “devil’s advocate” to identify weaknesses of your corporate strategies. If you have to lead a major transformation, I can’t think of a better external resource to help you sharpen your strategy, develop and align key messages for your various audiences.”
"Conway and Hugh conducted media coaching sessions with IDC Canada's team of research analysts. The chemistry and dynamic between the two cannot be matched – together they make a great team who have experience in both the print, online and broadcast channels of journalism and did a great job training our team to play to their strengths. Our analysts had nothing but positive feedback following the sessions, and I've seen an increase in not only the responsiveness and willingness of analysts to work with the media, but also an increase in the number of media mentions IDC Canada receives in the news. He and Hugh have been integral to a positive cultural change on the IDC team, arming them with the skills they need to be successful in the press."
"I highly recommend Conway as a business partner for any company seeking to strategise and execute media relations. He is excellent at taking complex issues and distilling them to simple terms with clients to ensure that their communication to the intended audience(s) is very effective. Conway is very practical in his approach and provided me and my team invaluable media training to manage very difficult issues in extremely sensitive situations. He is highly capable in formulating communications strategies that reflect the business objectives and values of our company; he is by far the best media and public relations consultant that I have worked with in my career."
"Conway's approach to communications and advice as it relates to addressing internal and external stakeholders was refreshing. His facilitation techniques with respect to engaging in real situations and preparing for an engagement were well thought out and extremely helpful. I strongly recommend Conway for anyone preparing to engage with the public or media."
“I've worked with Conway on a number of projects with all of them having very positive outcomes. He's helped me develop professionally in the field of communications and strategic thinking. I would definitely recommend Conway to other clients.”
"What can I say about Conway that hasn't been said - he is a trusted advisor, a creative problem-solver and someone who you can rely on either your best or worst day. Conway is a savvy professional who I have hired on multiple occasions and would not hesitate to do so again. No matter the complexity of the job, he and his team always find a way to deliver positive results for your company. Any organisation can benefit from his guidance, whether it be related to communications, marketing, media relations, crisis communications, organisational strategy, and/or reputation management. You won't regret making the call."
"Conway Fraser is the kind of advisor every tech-based company should have on its roster. Conway has the uncanny ability to take the most complicated processes and distill them down into clear, concise and effective messaging that connects with whatever audience you’re trying to reach — potential customers, interested investors and prospective employees. He is a natural storyteller and an analytical, strategic thinker. His background as a journalist is evident in the boardroom when he asks the kind of questions that makes a team work hard to see things they hadn’t seen before — making them better and improving the product. His value lies well beyond strategic communications. He is an advisor who approaches his clients with the kind of passion and vigour that you would expect from someone who actually has ownership in the company. He is highly recommended.”
“Conway...is sharp, shrewd, skeptical but always compassionate. His ability to put people at ease and encourage them to tell their stories is superb. I still use some of his stories in my ongoing training sessions. If he is teaching you about how media operate, rest assured he can do it as he knows the subject inside out."
I have had the chance to work with Conway over the last 2 years. Although I have appreciated his guidance and training on media and communications over that time, it wasn't until recently when I saw his commitment and expertise become invaluable. Conway was able to develop a communications plan both internally and externally for a difficult realignment at our Operations. Conway was available 24 hours a day and his guidance through a very difficult time proved to be extremely helpful and timely. I have also had a chance to experience one-on-one media training with Conway as well as in-depth learning from his colleague, Randi Ray, on Indigenous relations. These have been enlightening and I will be able to take these learnings far beyond my current role. I look forward to working with Conway and his team in the future and look forward to seeing their positive impact in the industry.
"I had the pleasure of working with Conway as I transitioned into a new leadership role. His insight and experience as a journalist and communications expert were invaluable for me as I began the process of transitioning to a new role in a new city where it was pivotal for me to understand the importance of establishing myself in the community. Conway was able to make recommendations around individuals with whom I should connect to assist with my transition and also make some early introductions for me that have proven to be extremely important from both a personal and professional perspective.... I look forward to continuing to work with Conway and would not hesitate to recommend his services."
“Conway and I worked in close partnership on the award-winning CBC Winnipeg investigative unit. Working with Conway was a pleasure, not only because he is almost always calm but he is a thorough researcher, planner and interviewer. Conway can see any story from every point of view, anticipate problems and was already prepared with back-up plans. He's also one of those journalists who truly is a good listener. Whether through his sense of humour or compassion, Conway always helped make all our interview subjects feel comfortable in front of the microphone.”
"Conway is an expert on media, marketing and public relations. ICAN is extremely pleased with his services. He knows the media business, is an insightful executive consultant, and has been instrumental in helping build our reputation in the community and industry. In one year, with the help of his strategies, we have also seen our employee satisfaction rates improve dramatically as they read, see, and hear more and more positive news stories about ICAN. I would highly recommend Conway to anyone looking for strategic communications support. He gets results!"
Copyright © 2019 Fraser Torosay - All Rights Reserved.